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The Good Travel Collective

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Leila Pullen - January 9th, 2026

Introducing The Good Travel Collective

We’re proud to announce that we’re now part of The Good Travel Collective - a new umbrella brand launched following the merger of CT Travel Group and Good Travel Management.

This marks an exciting new chapter as it brings together our specialist brands under one purpose-driven group. The collective comprises of two leisure businesses, including us here at Pettitts Travel along with AG Cruises and Tours. Plus, GT Groups, GT Trade Missions, Good Business Travel and a new end-to-end events proposition called Never Beige.

With more than 250 years of combined experience, businesses across The Good Travel Collective offer extensive knowledge and highly personable service whilst creating unparalleled travel experiences across the luxury, corporate, and group travel sectors.

The rebrand also highlights our heritage as part of the John Good Group, and our long-standing commitment to social impact, including donating 10% of profits to the Matthew Good Foundation.

It’s more than a new name. It reflects who we are, what we stand for, and how we help clients travel with purpose.

After nearly four decades of crafting tailor-made holidays that feature immersive and iconic experiences, our expert team of travel specialists at Pettitts Travel are dedicated to advising, inspiring, and supporting every client with their unique trips.

Following the merger of CT Travel Group and Good Travel Management, we now operate as The Good Travel Collective, with all bookings made going forward protected under our The Good Travel Collective Limited ABTA and ATOL licences.

We are excited about the future and we look forward to you joining us on this journey!

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